CHA communications highlights for October include:
CHA communications highlights for August include:
In this new feature, CHA will share communications highlights — from social media and earned media to new messaging and education resources. Following are items of note for July:
We currently have a great opportunity for a professional with 1+ years’ experience in corporate communications or digital advocacy communications activities. This position will maintain and help develop web content for multiple sites within the California Hospital Association family, ensuring that content is relevant, fresh, engaging, navigable, intuitive, and well-organized. In addition, this position is responsible for producing multiple mass-marketing and communications emails and newsletters using marketing template and customer relationship management database applications.
Redundant communication refers to having multiple back-up communication modalities and is imperative in emergency preparedness planning. Past experience demonstrates that hospitals cannot depend on just one or two means for communication.
2016 Disaster Conference
This presentation discusses how the public information officer (PIO) is a vital part of the incident command team, charged with delivering accurate information to the right people at the right time. This session reviews the role of the PIO and presents strategies for utilizing social media for emergency communications.
What’s happening: Covered California, Cal Healthcare Compare, and CalPERS — with support from state agencies, health plans, hospitals, and improvement organizations — have joined forces in a new collaborative that aims to create a statewide framework for quality alignment and improvement in hospitals across California.
What’s happening: CHA’s campaign to shine a light on harmful insurance company practices is performing well with its Sacramento audience.
What else to know: As of the end of May, the digital campaign has yielded:
The Hospital Association of Southern California has released a COVID-19 Vaccination Communications Toolkit that contains customizable fliers, posters, and social media assets that hospitals can share via their own communications platforms.
The Department of Health Care Services has released its monthly Stakeholder Communication Update. Among other topics, the December edition includes information on the Behavioral Health Integration Incentive Program, nonmedical transportation, new trauma screening benefits, the Drug Medi-Cal Organized Delivery System, Whole Person Care pilot programs, and upcoming meetings and webinars.