This post has been archived and contains information that may be out of date.
What’s happening: CHA’s campaign to shine a light on harmful insurance company practices is performing well with its Sacramento audience.
What else to know: As of the end of May, the digital campaign has yielded:
- 7.7 million impressions
- 2.9 million video views
- Over 16,000 clicks to the microsite
- More than 1,700 signatures on the petition
Other notable activities in May include:
- The campaign to raise awareness of the challenges facing rural and critical access hospitals has also performed well, though the effort in the Legislature has been stymied by budget challenges. Key numbers:
- Nearly 1.4 million impressions
- 42% view rate on videos, more than double the industry average
- Promoted Twitter/X posts averaging two dozen daily engagements (meaning someone liked or shared the post)
- Videos for reference:
- CHA’s latest letter in support of seismic mandate deadline extension features logos from dozens of hospitals and health systems
- CHA’s two new letters to the Office of Health Care Affordability board: one responding to the spending growth target finalization and urging the board to annually reevaluate the target, and the other commenting on proposed rules to analyze and encourage workforce stability
