CHA has developed a new communications toolkit and updated messaging designed to help assure the public that hospitals are safe and delaying care can be dangerous. The updated Care Can’t Wait messaging incorporates results from the latest online poll (July 2020), as well as a social media toolkit with variety of mix-and-match social posts and graphics that can help you communicate these safety messages.
In addition, CHA is also releasing a new public service announcement to TV and radio stations across the state. The Regional Associations will offer the video to county public health departments, and t will be amplified on social channels. Finally, Our Health California, CHA’s public-facing brand, has released a new Care Can’t Wait educational video. The video will be promoted through a statewide paid media program.