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CHA Joins Grassroots Movement to Build Trust in COVID-19 Vaccines

For CEOs, public relations & marketing executives

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CHA, the Hospital Association of Southern California, the Hospital Association of San Diego & Imperial Counties, and the Hospital Council — Northern & Central California have joined the California Medical Association’s grassroots efforts to help build trust in the COVID-19 vaccines.   

The #ThisIsOurShot campaign seeks to use evidence-based messaging to elevate the voices of health care heroes as trusted messengers through stories, photos, and videos. Front-line health care workers are encouraged to tell their stories and share their personal COVID-19 vaccine experiences with the network.  

The campaign also includes a downloadable toolkit with graphics that can be shared on social media to encourage those who can to get vaccinated and to get other health care heroes involved. Hospital employees who are interested in becoming “vaccine-trust ambassadors” can email Atul Nakhasi, MD, at   

More information can be found on the campaign’s website.