PhRMA: Drug advertising rules would confuse patients

USA Today

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We agree patients should have more transparency about medicine costs. That is why our member companies have taken a new approach to direct-to-consumer television advertising and began voluntarily directing patients to links to comprehensive cost information in their DTC television advertising.

It is also why we partnered with consumer, patient, pharmacist and provider groups to launch a new platform called the Medicine Assistance Tool at This tool links to the websites referenced in company DTC television advertising and includes a search tool to help patients connect to financial assistance programs.