NEW YORK — It’s late on a Tuesday night during the worst measles outbreak in decades, and doctors, nurses and other health-care providers are gathered at a medical center to learn better ways of talking to parents who are reluctant to vaccinate their children.
Blima Marcus, an oncology nurse, leads the two-hour session on how to do a better job listening to and responding to parents’ questions — and, in the process, cultivating their trust. The key, she says, is hearing people’s questions about the science behind vaccines, and addressing those directly.