SB 1146 (Gonzalez, D-Long Beach) Details
Introduced on Feb. 18. Pending a hearing in the Senate Privacy, Digital Technologies, and Consumer Protection Committee. To be heard in the Senate Judiciary Committee.
SB 1146 would require ads for health-related consumer products or services that use an AI-generated or substantially AI-altered image, audio, or video of a real person to include a clear, conspicuous disclosure that AI was used. It limits enforcement to actions by the attorney general or a district attorney, rather than creating a misdemeanor. The intent is to reduce deceptive "deepfake" style marketing in...
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Mark Farouk
Trina Gonzalez