As part of its “Seizing the Conversation” initiative to balance the public narrative through examples that illustrate the crucial role hospitals play in their communities, the American Hospital Association (AHA) is asking hospitals and health systems to share examples of the many ways they advance the health and well-being of their patients and communities, beyond inpatient care.
AHA will spotlight member organizations, focusing on hospitals’ role in benefiting their communities, improving access to care, ongoing COVID-19 care and vaccination efforts, improving health and wellness, and research on innovation that benefits patients. Hospitals are encouraged to share stories through written stories, photos, videos, and other testimonials that spotlight their work in caring for patients and advance health in their communities.
AHA suggests two other ways to highlight your crucial role:
- Share pandemic experiences: Give team members an opportunity and platform to share their experiences during the pandemic. AHA will spotlight testimonials from health care workers about their pandemic experiences through its #WeAreHealthcare initiative.
- Identify a hospital ambassador: AHA is working with a group of hospital and health system ambassadors to tell the hospital story through op-eds, audio news releases, and other AHA-supported media opportunities.
For more information, visit AHA’s Important Role of Hospitals page.