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Covered California today released a preview of the first phase of its advertising and marketing campaign to inform Californians about the state’s health benefit exchange, or “marketplace.” The campaign will promote Covered California through television and radio ads, digital and social media, and an updated website showcasing a shop-and-compare tool and a suite of video resources. Beginning Labor Day, Covered California will roll out television ads in three test markets: San Diego, Sacramento and Chico/Redding. By October, other television markets will be added.
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