SB 1146 (L. Gonzalez, D-Long Beach)

SB 1146 would require ads for health-related consumer products or services that use an AI-generated or substantially AI-altered image, audio, or video of a real person to include a clear, conspicuous disclosure that AI was used. It would limit enforcement to actions by the attorney general or a district attorney, rather than creating a misdemeanor. The intent is to reduce deceptive "deepfake" style marketing...